Havas acquires entertainment media group Target MCG

Havas has bought Target Media and Communications Group, a 26-year-old entertainment media company whose clients includes Disney and Universal.

(L-R) Adrian Pettett, CEO of Havas Sports & Entertainment Cake; Louise Gaynor, COO of Target MCG; Sue Wickerson, CFO of Target MCG; Wilkerson; Frampton
(L-R) Adrian Pettett, CEO of Havas Sports & Entertainment Cake; Louise Gaynor, COO of Target MCG; Sue Wickerson, CFO of Target MCG; Wilkerson; Frampton

Target MCG will become part of Havas Media Group in the UK, the media agency group that includes Havas Media, Arena Media and Forward Media.

The independent shop had revenues of about £10m in 2015 and has over 100 staff since launching in the UK in 1990. It has over 60 clients in the film, gaming and entertainment industries, with a roster that also comprises Netflix and Curzon. 

Target MCG will retain its remain and brand identity, as well as remaining within its London headquarters.

Rob Wilkerson, the chief executive and founding member of Target MCG, will remain in charge and report into Paul Frampton, the chief executive of Havas Media Group UK and Ireland.

Wilkerson said: "We are thrilled to be joining forces with a world-class communications group. With enormous media, data and creative expertise, Havas Group offers us the platform to future growth.

"Our entrepreneurial and collaborative cultures are closely aligned and we share an ambition to own entertainment globally. Becoming part of the Havas family is going to bring myriad opportunities for our clients."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More