Havas' Alan Brydon climbs the backstairs of the Carlton to discuss the value of Cannes

Alan Brydon, the head of investment at Havas Media UK, shunned Sir Martin Sorrell's advice to take the backstairs at the Carlton - but there was no talk of mergers, rather what he's taken most from the Cannes Lions International Festival of Creativity this year.

The Havas Media Group leader responsible for more than £150 million in media spend for a client portfolio that includes EDF, Peroni and Camelot, said that "everything I’ve heard about Cannes has been validated".

Bryon, a former commercial leader at Associated Press, CIA and Abbott Mead Vickers BBDO, revealed that 2014 was surprisingly the first time he has attended the festival, but it had lived up to expectations, noting: "Relationships are key and Cannes is the ice breaker to lots of important conversations."

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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