Havas beats WPP to retain EDF media account

EDF Energy, the company that is majority-owned by the French state, has retained Havas Media as its media planning and buying agency after a final shoot-out against WPP's Group M.

EDF: UK and France focus
EDF: UK and France focus

It is the second time that Havas Media has defended the business.

The network will continue to handle media planning and buying for the utility, which spent £23.9 million in the UK in the 12 months to 30 September 2012.

The review, which was led by Cameron Hughes, the head of brand at EDF Energy, kicked off in May and involved a number of holding groups.

Havas Media, then known as MPG Media Contacts, retained the French and UK accounts in 2010 after a similar statutory review, when the combined business was valued at £66 million.

MPG won the UK account from Manning Gottlieb OMD in 2007.

EDF Energy operates in Austria, Belgium, Germany, France, Hungary, Italy, the UK, the Netherlands, Spain, Poland, Ukraine and Switzerland. An estimated 80 per cent of its business is in the UK
and France.

The company’s latest ad campaign, by Abbott Mead Vickers BBDO, featured its brand mascot Zingy.

A spokeswoman for Havas Media declined to comment.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published