Havas buys into new-media shop Zinc

The Havas Advertising group, the French parent company of Euro RSCG Wnek Gosper and Evans Hunt Scott, has taken a 40 per cent equity stake in the new-media agency, Zinc.

The Havas Advertising group, the French parent company of Euro RSCG

Wnek Gosper and Evans Hunt Scott, has taken a 40 per cent equity stake

in the new-media agency, Zinc.



Terms of the deal were not disclosed, but the agreement follows a

two-year honeymoon period in which Zinc has worked closely with Evans

Hunt Scott and its clients.



Zinc was formed in April 1996 by the former EHS new-media consultant,

Georgia Hall, who is now the client services director at Zinc.



The injection of fresh capital will coincide with Zinc’s move out of the

direct marketing agency’s Soho offices into the former home of the

alternative radio station, Xfm, on Charlotte Street. However, the

33-strong new-media shop will continue to work closely with EHS.



Hall said: ’It’s very important for us to have a relationship with a big

media group. We have access to all of its clients. It gives us greater

substance, financial security and management, which is an area where

many new-media companies fail miserably.’



Zinc is one of the few UK new-media agencies to work closely with

Microsoft, which is the agency’s biggest client. It is responsible for

developing the software giant’s business-to-business websites and

CD-Roms.



Zinc’s blue-chip client list also includes advertisers such as Tesco,

Saab, United Airlines and Vodafone.



For Vodafone, Zinc this week unveiled a new global website encompassing

all of the mobile phone company’s interests.



Andrew Harris, chief executive of EHS, said: ’Zinc complements our

strategic and creative ability in the area of new media. In the couple

of years we’ve been working with them, they have done some great work.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).