Havas Helia captures Westfield global CRM

Westfield, the shopping-centre operator, has appointed Havas Helia to handle its CRM business in the UK and globally after a pitch.

Havas Helia captures Westfield global CRM

The agency will work with Westfield’s internal departments to develop a "best-in-class customer experience across a range of sites".

Westfield, which runs two sites in London and has plans for expansion, wants to enhance the shopping ex­perience. It will launch a new website in the UK and roll it out to the US and Australia.

Tash Whitmey, the chief executive of Havas Helia, said: "This is an opportunity to collaborate with Westfield to align all of its customer data and deliver a unique CRM programme that will not only be focused on meaningful connections but also fuel efficiency in paid media at a global scale through our sister agency Arena." 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published