Havas launches Helia network

Global brand absorbs EHS and will house Havas Worldwide's data and digital skills.

Helia: (l-r) Marobella, Benett, Whitmey and Fanshawe will oversee the new business
Helia: (l-r) Marobella, Benett, Whitmey and Fanshawe will oversee the new business

Havas Worldwide is ditching its EHS agency brand and introducing a new global network called Helia to house its data and digital businesses.

As well as Havas EHS, Helia will incorporate the Havas Discovery agencies in the US. The network will open with combined data-driven revenue of more than $70 million from clients including Unilever, easyJet, IBM, Diageo and Sony PlayStation.

Helia launches with offices in eight cities around the world – including Chicago, New York, London and Shanghai – and plans to expand to Sydney, Singapore and Cape Town in 2015.

The network will be led by Havas EHS’s group chief executive, Tash Whitmey, its group chief operating officer, Matt Fanshawe, and the Havas Worldwide Chicago group president, Paul Maro­bella. Initial staff numbers will top 700, including more than 200 data scientists.

Andrew Benett, the global chief executive of Havas Worldwide and Havas Creative Group, said: "We believe that we must lead with innovation, agility and speed. With this new entity, our strong expertise in data, digital and creative will be effectively rolled out across the globe."

The launch of Helia comes a week after Benett introduced a restructure at Havas Worldwide London’s office.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).