Havas Media acquires insight agency SCB Partners

Havas Media Group has acquired the marketing insight consultancy SCB Partners.

Colleagues: Tammy Smulders of SCB Partners and Havas Media MD Paul Frampton
Colleagues: Tammy Smulders of SCB Partners and Havas Media MD Paul Frampton

The deal will enable Havas Media to create stronger connections between media channels by using SCB’s consumer behaviour intelligence.

SCB, which was founded in London in 2002 by Tammy Smulders and Alice Bamford, will become part of Havas Media in the next month.

The SCB brand will be maintained, but its staff will move into the Havas Media building on London’s St Martin’s Lane. Led by Smulders, SCB will report to Paul Frampton, the managing director of Havas Media.

SCB’s clients include American Express, Burger King, Coca-Cola, and Top Shop. The agency claims to provide access to trend-setters, opinion-formers and high net-worth individuals in order to anticipate trends and forecast human behaviour.

Frampton said: "SCB is unique in the time it invests in understanding people and their motivations, which will give Havas Media an amazing advantage at a time when, arguably, platforms have overshadowed the importance of understanding people."

Smulders said: "The move into Havas Media Group allows us to extend our reach and better focus our efforts on growing the business and the agency."

The deal is the latest in a string of acquisitions by Havas Media. Others include mobile agency Mobext, social media specialist Socialyse and the design, build and customer experience agency Web Narrative.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).