Havas Media acquires insight agency SCB Partners

Havas Media Group has acquired the marketing insight consultancy SCB Partners.

Colleagues: Tammy Smulders of SCB Partners and Havas Media MD Paul Frampton
Colleagues: Tammy Smulders of SCB Partners and Havas Media MD Paul Frampton

The deal will enable Havas Media to create stronger connections between media channels by using SCB’s consumer behaviour intelligence.

SCB, which was founded in London in 2002 by Tammy Smulders and Alice Bamford, will become part of Havas Media in the next month.

The SCB brand will be maintained, but its staff will move into the Havas Media building on London’s St Martin’s Lane. Led by Smulders, SCB will report to Paul Frampton, the managing director of Havas Media.

SCB’s clients include American Express, Burger King, Coca-Cola, and Top Shop. The agency claims to provide access to trend-setters, opinion-formers and high net-worth individuals in order to anticipate trends and forecast human behaviour.

Frampton said: "SCB is unique in the time it invests in understanding people and their motivations, which will give Havas Media an amazing advantage at a time when, arguably, platforms have overshadowed the importance of understanding people."

Smulders said: "The move into Havas Media Group allows us to extend our reach and better focus our efforts on growing the business and the agency."

The deal is the latest in a string of acquisitions by Havas Media. Others include mobile agency Mobext, social media specialist Socialyse and the design, build and customer experience agency Web Narrative.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More