Havas Media wins broadband brief

Havas Media has picked up the media planning and buying account for the broadband, phone and TV comparison site Broadbandchoices.

Broadbandchoices: Total Media, the incumbent, did not repitch
Broadbandchoices: Total Media, the incumbent, did not repitch

The agency won the business after a competitive pitch against the7stars, Goodstuff Communications, PHD, UM London and Vizeum. The account leaves Total Media, which did not repitch.

Havas Media will work alongside The Red Brick Road, which won the ad account earlier this year. Broadbandchoices had previously created ads in-house.

Jonty Mogford, the Broadbandchoices marketing manager, said: "We were impressed with all the agencies who participated, but Havas Media stood out. They presented a truly integrated strategy and their digital excellence shone through. They demonstrated a sound understanding of our business and a genuine feeling of excitement about the opportunity before us. Together with The Red Brick Road, we now feel we have the right partners in place to help us deliver our brand growth ambitions."

Natasha Murray, the managing director at Havas Media, added: "We’re delighted to have won the Broadbandchoices account and are looking forward to working together in acti­vating our meaningful communications strategy and showcasing our data and digital expertise as we join the business on its next phase of development and growth."


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