Havas moves to revamp Campus network

Executives from five top European agencies, including WCRS, will meet next week to decide details of a planned revamp of Havas Advertising’s second-string network.

Executives from five top European agencies, including WCRS, will

meet next week to decide details of a planned revamp of Havas

Advertising’s second-string network.



High on the agenda will be possible takeover targets in the US, South

America and Asia, and the new network’s name and corporate vision.



Havas, which already owns Euro RSCG, has been seeking to add a realistic

second string to its bow for some years. Its chief executive, Alain de

Pouzhillac, assigned responsibility for making this happen to the French

advertising veteran, Jean-Pierre Audour, late last year.



Audour confirmed this week that ’in depth’ discussions were in progress

with a number of US agencies, but declined to name them. He denied

reports the US adman, Marvin Sloves, was assisting him with the search.

’Marvin is a friend of mine. Maybe someone saw us together and maybe I

asked his advice, but we have no agreement,’ Audour said. He said an

announcement was expected by 10 June about the new network, which will

be built around Havas’s loose agency grouping, Campus. This would

include confirmation of a likely Brazilian acquisition, with news about

the US to follow later.



Set to relaunch in September, the network’s existing partners include

the German agency, Rempen & Partners, Devarrieux Villaret in Paris and

Milan’s Ata-Tonic, as well as WCRS in the UK.



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