Havas opens partnership division

Havas Media Group has launched a division called Magnet dedicated to crafting brand partnerships.

Magnet: (left to right) Avery, Frampton, Leslie and Benton
Magnet: (left to right) Avery, Frampton, Leslie and Benton

Magnet will be led by Daren Benton, the head of partnerships, and Melanie Leslie, a partnership consultant. Both will report to Pedro Avery, the chief executive of Arena.

The unit will offer clients more connected and bespoke solutions, drawing on the skills of all of the group’s companies: Arena, Havas Media (led by Paul Frampton), AIS London, SCB Partners, Branded, Havas Sports & Entertainment, Arnold KLP, Simbiotik and Cake.

Magnet will focus on crafting partnerships that leverage paid, owned, earned and shared media opportunities for consumers and brands.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More