Havas Worldwide London wins pan-European Birds Eye Iglo account

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Birds Eye Iglo: dedication by AMV BBDO
Birds Eye Iglo: dedication by AMV BBDO

Havas Worldwide London has won the pan-European advertising account for the frozen food brand Birds Eye Iglo after a competitive pitch.

The agency beat DDB to win the business in a final head-to-head pitch. The incumbents, BBDO and McCann, who shared the European business, were knocked out at an earlier stage.

In the UK, the business was handled by Abbott Mead Vickers BBDO, which introduced the brand mascot Clarence the talking polar bear in 2010. It is understood that Birds Eye Iglo now wants to resurrect the Captain Birds Eye character.

The pitch was called earlier this year following the departure of Birds Eye Iglo chief executive Martin Glenn. No one at Havas Worldwide London would comment.


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