Hawkins sets up local TV sales house

Andy Hawkins, the former sales director of Atlantic 252, has launched a television sales house to handle airtime sales for a raft of new local TV channels, dubbed ’Channel 6’.

Andy Hawkins, the former sales director of Atlantic 252, has

launched a television sales house to handle airtime sales for a raft of

new local TV channels, dubbed ’Channel 6’.



AH Media has already signed up ten TV stations which have been granted

restricted service licences by the Independent Television Commission to

broadcast analogue terrestrial TV services to local conurbations.



As part of the terms of their licence, each station is allowed to sell

up to 12 minutes per hour of advertising, and Hawkins aims to sell ads

on a quasi-national network of these regional stations.



Hawkins has brought in Chris Dickens - the former chairman of Postar and

worldwide media director of Young & Rubicam - as the non-executive

chairman of AH Media.



The company hopes to be representing up to 75 stations by the end of

next year.



Stations in Cambridge, Leicester, Portsmouth and Lanarkshire are among

those that have already agreed to use AH Media for their airtime sales.

And stations in Glasgow, Edinburgh, Manchester and Dundee are expected

to use the company when they launch next year.



Hawkins claims that there is an opportunity to offer an advertising

alternative to local press and radio. ’We hope to take at least half of

our revenue from national advertisers who are looking for alternative

media at a local level and we’re encouraging our stations to use

Continental Research to provide robust audience data,’ he said.



Ivan Clark, the director of TV strategy at MediaCom TMB, said:

’Localised television will never be huge, but research shows that in

these days of increasingly homogonised TV, people do tune into local

stations and that will draw advertisers in.’



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