WWAV Rapp Collins has hired a new creative director to replace
George Boyter, who has been on gardening leave since last July.
Ian Haworth joins from Saatchi & Saatchi Direct in New Zealand, where he
was creative director for two years. Before that his career included a
spell at Option One and he was a founding partner of PPHN, where he was
creative director until 1996. He joins WWAV’s three other creative
directors, Bob Nash, Maria Phillips and Mike Court, all of whom report
to the managing director, Lesley Mair. His appointment takes WWAV’s
creative department to 56.
WWAV hopes that Haworth, who is still on notice from Saatchis, will take
up his job in March. To begin with, he will concentrate on Renault, for
which Boyter had creative responsibility, but his specialism of art
direction will mean he moves across different accounts when his
expertise is called for.
Mair put a brief out to headhunters and said it had taken a long time to
find the right person: ’I wanted loads of personality, technical skills,
lots of experience, lots of energy and somebody with a lot of ambition.’
Boyter resigned last summer to join the fledgling Publicis Dialog agency
as executive creative director. His appointment fuelled speculation that
the agency was aiming to win some Renault business - its sister agency,
Publicis, holds the above-the-line account in most European markets.