Haworth back from NZ to take creative head post at WWAV

WWAV Rapp Collins has hired a new creative director to replace George Boyter, who has been on gardening leave since last July.

WWAV Rapp Collins has hired a new creative director to replace

George Boyter, who has been on gardening leave since last July.



Ian Haworth joins from Saatchi & Saatchi Direct in New Zealand, where he

was creative director for two years. Before that his career included a

spell at Option One and he was a founding partner of PPHN, where he was

creative director until 1996. He joins WWAV’s three other creative

directors, Bob Nash, Maria Phillips and Mike Court, all of whom report

to the managing director, Lesley Mair. His appointment takes WWAV’s

creative department to 56.



WWAV hopes that Haworth, who is still on notice from Saatchis, will take

up his job in March. To begin with, he will concentrate on Renault, for

which Boyter had creative responsibility, but his specialism of art

direction will mean he moves across different accounts when his

expertise is called for.



Mair put a brief out to headhunters and said it had taken a long time to

find the right person: ’I wanted loads of personality, technical skills,

lots of experience, lots of energy and somebody with a lot of ambition.’

Boyter resigned last summer to join the fledgling Publicis Dialog agency

as executive creative director. His appointment fuelled speculation that

the agency was aiming to win some Renault business - its sister agency,

Publicis, holds the above-the-line account in most European markets.



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