Haygarth wins Budgens and Londis ad account

Haygarth has picked up the advertising account for the Musgrave Retail Partners retail brands Budgens and Londis.

Budgens: Haygarth wins account
Budgens: Haygarth wins account

The agency picked up the briefs following a competitive pitch managed by AAR that kicked off in November.

The account moves from WFCA Integrated, the incumbent for the past ten years, which was acquired by Porta Communications and merged with 2020 Media Vision. 2020 Media Vision retains the media planning and buying account.

Haygarth will be responsible for all advertising including strategic brand development, below the line and customer loyalty for Budgens and trade marketing and retailer recruitment for the Londis brand.

Anna Burleigh, the Budgens and Londis marketing director, said: "After ten years with our previous agency we decided to look at other potential partners in the industry.

"Haygarth has shown a good balance of strategic capability and retail experience and we look forward to working with them to continue to develop the Budgens and Londis brands."

Sophie Daranyi, the chief executive at Haygarth, added: "The convenience sector is one of the most dynamic in the retail environment and we’re delighted to work with Budgens and Londis to support their business growth."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).