Haymarket adds Germany's oldest PR title to portfolio

Haymarket has taken another step towards turning PR Week into a global brand, acquiring a 50 per cent stake in PR Report, Germany's oldest weekly for the profession.

Haymarket has taken another step towards turning PR Week into a

global brand, acquiring a 50 per cent stake in PR Report, Germany's

oldest weekly for the profession.



The move creates further international job opportunities for ad sales

staff and follows the expansion of PR Week into the US last November and

the acquisition of a stake in Hong Kong-based Asian PR News earlier this

year.



PR Report will be published by a new joint venture, Haymarket PR

Publications.



A German-speaking ad manager and sales executive are being sought for

the new venture's Hamburg office.



PR Report's publisher Sebastian Lorff-Kossow said: 'PR Report will have

a more international flavour and higher circulation. We will be hiring

staff and embarking on a new marketing offensive.'



The news of the acquisition was revealed by Haymarket's chairman Michael

Heseltine in a speech to ICO, an international PR summit, in

Lucerne.



He also announced plans to launch a daily e-mail news service accessible

through PR Week's website. The service will link the three PR titles in

the Haymarket network and provide subscribers with e-mail

newsflashes.



Banner advertising is being sought for the PR Week website. It is being

sold by PR Week ad staff in the US and by Doubleclick in the UK.





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