Haymarket Business prepares to create new-media division

Haymarket Business Publications, publisher of PR Week, Marketing, Campaign Media Business, Campaign and Revolution, is gearing up to launch a new-media arm.

Haymarket Business Publications, publisher of PR Week, Marketing,

Campaign Media Business, Campaign and Revolution, is gearing up to

launch a new-media arm.



Mike Hewitt, former publishing director of Marketing, is fronting the

venture as new-media director.



Hewitt is keeping details of the company under wraps but said a

subscriber-based marketing/media site will launch later this year and

will feature web versions of Haymarket’s 12 marketing-related

titles.



The site will contain banner advertising, recruitment advertising,

sponsorship and a news e-mail service, which could be sponsored.



The publishing company is currently reviewing its contract with web

sales house DoubleClick, which sells advertising on behalf of its

existing sites.



Whatever the outcome of the review, Hewitt will recruit a dedicated

sales team shortly before the launch of the division.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).