Haymarket Group to launch advertising site Brand Republic

Haymarket Group, the publisher of Campaign, this week launches a

marketing and advertising portal, Brand Republic.



The website brandrepublic.com has been designed to allow users to carry

out research into brands and markets online.



It carries a news archive from Haymarket's 14 marketing titles,

including Campaign, plus a daily news feed and a database of jobs.



Deals have also been signed with information suppliers such as Key Note,

Digireels, Datamonitor, ICC and Marketing File.



The site launch is supported by a press campaign. Created by Banc, it

features four well-known brands, each adapted to the Brand Republic

name.



The first shows a Jack Daniels-type bottle, with the usual labelling

replaced with information about Brand Republic. The remaining executions

show Ribena and Hugo Boss bottles and a soup can in the style of

Campbells.



They were written by Paul Gerrard and art directed by Ben Holman.

Photography was by Jack Bankhead. Media is being handled in-house.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).