Haymarket launches Forever Sports magazine

Haymarket Network, the contract publishing arm of Haymarket Media Group, has launched Forever Sports, the biggest new men's magazine to hit the newsstand in a decade.

Forever Sports: Haymarket launches men's monthly magazine
Forever Sports: Haymarket launches men's monthly magazine

The magazine is published through a partnership with Sports Direct and will be available to buy at more than 400 Sports Direct stores and over 100 outposts of USC, Flannels and Cruise, as well as on the newsstand.

The 132-page first issue of the magazine includes interviews with the boxer Floyd Mayweather, the world marathon record holder Wilson Kipsang and the Sky Sports presenter Charlie Webster.

Brands advertising in the launch magazine include Volkswagen, DKNY and Nissan.

The magazine will extend online at Foreversports.com and on social media, including Twitter, Instagram and Facebook.

Simon Kanter, the editorial director of Haymarket Network, said: "It's a fantastic challenge and one we are all relishing. Coming just a month after the launch of Porter magazine it's also a further demonstration of the power that print still has in a modern multi-channel, multi-media world.'

The monthly magazine will be available to buy in-store tomorrow 15 March, and on the newsstand, including in Tesco, Sainsbury's, Asda, Waitrose, WHSmith, Co-op stores and Morrisons on 18 March, for £2.

Haymarket already publishes the Sport Direct magazine, which launched in July 2012.

Haymarket Media Group also publishes MediaWeek.co.uk.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More