Haymarket sells motorbike magazine Two Wheels Only

LONDON - Haymarket Magazines has sold its motorbike magazine Two Wheels Only to online sports publishing firm Magicalia.

Haymarket acquired the magazine in 2003 from independent publisher Two Media and has built it into an established brand in the bike market, more than doubling its circulation.

Kevin Costello, managing director of Haymarket Magazines, said: "We've had four great years with TWO and it is now a serious player in this competitive market. Magicalia provides the ideal environment for it to thrive in the future."

Magicalia owns a group of specialist interest magazines based in Orpington, from where TWO will now be published. Established in 1999, the company runs around 45 websites including 30 e-commerce sites.

Jeremy Tapp, joint managing director of Magicalia, said: "We've been looking for an entry into motorcycling and have been lucky enough to land one of the strongest and most respected brands in the sector."

The TWO editorial and advertising teams will transfer with the title and its website www.two.tv. Magicalia will begin publishing TWO from the May issue, on sale March 22.

Magicalia owns sites such as roadcyclinguk.com, as well as bikemagic.com, boatmagic.com, golfmagic.com and fishingmagic.com.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).