Haymarket unveils Revolution title for new-media clients

Haymarket, the parent company of Campaign, will next week launch a magazine aimed at clients using new media for their marketing.

Haymarket, the parent company of Campaign, will next week launch a

magazine aimed at clients using new media for their marketing.



The monthly title, called Revolution, will have a controlled circulation

of 12,000 client decision-makers, with another 3,000 additional copies

to supplier companies, such as advertising agencies, media buyers,

publishers and Web creative houses.



Revolution is designed to fill the gap between existing new-media

publications with a technological slant, and marketing and media

publications, which cannot provide dedicated coverage.



The editorial director of Campaign and Revolution, Dominic Mills, said:

’There’s a need for a magazine that talks to marketers in a language

they can understand. Revolution is written in plain English. It’s not

about the how or the technology, it’s about the why. It’s a marketing

magazine that takes new media as its starting point.’



The first issue includes features on Tesco’s Internet shopping

initiative, Internet banking and the Hull interactive TV trial featuring

Lever Brothers, TSB and Boots.



Copies of the first issue of Revolution are available from WDIS on

0181-845 8545.



Perspective, page 22.



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