HBO captures awkwardness of watching sex scenes with parents

Awkward family viewing moments are perfectly captured in a series of spots that draw on the embarrassment of watching sex scenes on TV shows while your parents are in the room.

Creative features a couple of teenagers watching shows including ‘Girls’, ‘Game of Thrones’ and ‘True Blood’ as they are embarrassed or annoyed by their parents in a campaign that encourages Millenials to download the HBO Go mobile app.

Brand: HBO

Client: Chris Spadaccini, Senior Vice President of brand marketing at HBO

Agency: SS + K

Creatives: Bobby Hershfield and Lindsey Lanpher

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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