HBO captures awkwardness of watching sex scenes with parents

Awkward family viewing moments are perfectly captured in a series of spots that draw on the embarrassment of watching sex scenes on TV shows while your parents are in the room.

Creative features a couple of teenagers watching shows including ‘Girls’, ‘Game of Thrones’ and ‘True Blood’ as they are embarrassed or annoyed by their parents in a campaign that encourages Millenials to download the HBO Go mobile app.

Brand: HBO

Client: Chris Spadaccini, Senior Vice President of brand marketing at HBO

Agency: SS + K

Creatives: Bobby Hershfield and Lindsey Lanpher

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More