HBO captures awkwardness of watching sex scenes with parents

Awkward family viewing moments are perfectly captured in a series of spots that draw on the embarrassment of watching sex scenes on TV shows while your parents are in the room.

Creative features a couple of teenagers watching shows including ‘Girls’, ‘Game of Thrones’ and ‘True Blood’ as they are embarrassed or annoyed by their parents in a campaign that encourages Millenials to download the HBO Go mobile app.

Brand: HBO

Client: Chris Spadaccini, Senior Vice President of brand marketing at HBO

Agency: SS + K

Creatives: Bobby Hershfield and Lindsey Lanpher

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).