HDM beats three to win Bourne Leisure £7m ad assignment

Bourne Leisure has appointed HDM to handle its £7 million through-the-line Haven Holidays account.

The agency won the business after a pitch against Joshua, Quiet Storm and Mustoes. It was previously held by Publicis.

Haven, which spends around £5 million above the line, plans to launch a TV campaign starting in December. HDM will create this as well as support activity.

Advertising will target families across the UK in a bid to persuade them to holiday at Haven's 21 coastal resorts. The holiday company attracts 2.5 million visitors a year.

Bourne Leisure is also holding a review of its media planning and buying account, held by Mediaedge:cia. A result is due in the next few weeks.

The company also owns Butlins, Warner and British Holidays. It also offers holidaymakers the chance to own their own caravans through a scheme called Owners Exclusive Programme at 36 holiday parks.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).