Headhunter offers net training to candidates

Headhunter Vision Search & Selection is planning to send its top traditional media sales candidates on a free new-media course in an attempt to satisfy the high demand for web-savvy sellers.

Headhunter Vision Search & Selection is planning to send its top

traditional media sales candidates on a free new-media course in an

attempt to satisfy the high demand for web-savvy sellers.



Shedlight, the new-media training consultancy that has taught sales

teams from The Guardian to Carlton and News International, will run the

conversion courses over two consecutive Saturdays.



Vision Search & Selection will hand-pick eight candidates from its

files, each with around two years’ experience selling traditional media,

to attend the training days, which will last for five hours.



Shedlight director Craig Wilkie, who will run the courses with colleague

Nick Gillitt, stressed that the pair will not teach the sales people how

to sell on the internet but will instead offer a basic guide to the

medium.



’The people we train are already good sales people,’ Wilkie said. ’We

are just offering a conversion course from traditional to digital.’



Attendees will learn how to decode web jargon and will get a run-down on

the types of internet advertising, ranging from banner ads to

sponsorship. They will also learn about the role of web sales houses and

specialist online planning and buying.



Cathy Torpey, a director of Vision Search & Selection, said the scheme

was set up because of a lack of good quality web-trained sales

people.



’Everyone is complaining that there is a lack of talent,’ she said. ’All

these dotcom start-ups are draining the pool of candidates.



’Companies can pay for sales people with six months’ internet experience

but they are commanding huge salaries, so it’s more common now to take

traditional sales people. We can’t give these people experience

overnight but the next best thing is to provide a candidate who can hit

the ground running.’



Torpey, whose clients include FT.com, Virgin.net and TDI, added that

candidates needed to have some internet know-how to get a place on the

course. She will ask all potential candidates to fill in a

questionnaire, written by Shedlight, to test their basic knowledge.



This is the second scheme offering free new-media training to ad sales

people. Last year, Vincent Sheppard launched NewMedia HR, a consultancy

specialising in internet ’acclimatisation’ courses (Media Business, 8

November).



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).