Health drink Yakult links up with GMTV to sponsor website

GMTV’s sales team has struck a deal with the health drink Yakult to run advertising on the breakfast station’s website.

GMTV’s sales team has struck a deal with the health drink Yakult to

run advertising on the breakfast station’s website.



Yakult is to sponsor the GMTV website’s lifestyle pages for one month,

starting this week.



The online push will coincide with a Yakult TV campaign, which is to run

on GMTV over the same period.



The deal was negotiated by Mark Connolly, the website’s commercial

manager, and Kerry Howard, a TV buyer at the media agency CDP Media, on

behalf of Yakult.



As well as carrying banner advertising, GMTV has set up an interactive

competition to run on a two-page microsite.



Connolly said: ’This project gives us the opportunity to demonstrate our

skills at designing and offering client services. It also demonstrates

how important it is to complement TV advertising with online

sponsorship.’



Howard said: ’CDP Media is helping to provide a through-the-line

service.



Information collected from the competition will extend the value of the

promotion.’



GMTV’s website contains biographies of its presenters, a bookshop, a

weather report, and a programme guide.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).