The Health Lottery appoints Beta for relaunch

Richard Desmond's The Health Lottery, which raises money for health causes, has appointed Beta to help relaunch the brand.

Anthea Turner will be the new face of The Health Lottery in a campaign promoting the live-draw show, which will increase to five episodes per week on Channel 5 at 9.55pm. 

Turner will also feature in a brand campaign, "everybody wins", in September. 

The move follows proposed changes to The National Lottery, which will see an additional ten balls added to the draw beginning from October. The Health Lottery has claimed that its players are seven times more likely to win.

In 2012, The Health Lottery appointed McCann Manchester to help grow the brand. The agency created TV and press activity with the strapline: "Share the love." 

MediaCom was chosen to handle The Health Lottery’s media account in 2013.  

Robert Campbell, the founder and creative director at Beta, said: "We’re really pleased to have the chance to work on a brand that has so much that is positive about it but which has been a bit shy about saying it."

The Health Lottery was established in 2011.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published