Healthy snack brand Bear launches debut campaign

Bear, the healthy snack brand, is to roll out its first ad campaign supporting its Bear Nibbles brand, which will showcase the strapline, "Nothing but naked nature", in a move to drive up brand awareness.

Bear: snack brand to unveil debut ad campaign
Bear: snack brand to unveil debut ad campaign

The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media.

Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales.

She said: "The brand has more than doubled in size in the last year, driven by a healthy rate of sale as more people get their 'paws' on Bear Fruit Nibbles for the first time."

Bear Nibbles is the name of the overarching brand, which includes Bear Yo Yos, which are sold in several flavours – strawberry, peach, raspberry, blueberry, pineapple, and apple. Bear Yo Yos are sold in 20g packs, priced at 49p.

The brand also includes Bear Fruit Nibbles, priced at 69p, which are sold in mango and pineapple, and cherry berry flavours.

Bear Yo Yos are sold in Tesco, Sainsbury's, Asda and other supermarkets.

Follow John Reynolds on Twitter @johnreynolds10

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More