Hearst explores TV and events with first chief content officer

Cosmopolitan US editor-in-chief Joanna Coles has been promoted to a bigger job at Hearst, taking on the role of the publisher's first chief content officer.

Cosmopolitan: editor-in-chief Joanna Coles will become Hearst's chief content officer
Cosmopolitan: editor-in-chief Joanna Coles will become Hearst's chief content officer

Coles, a Brit, has held the editorial position in the US since 2012, and is replaced by executive editor Michele Promaulayko.

Coles has been handed an international remit in her new role, which entails identifying new ways for Hearst to expand beyond magazines and digital properties into TV and live events. 

President David Carey told The New York Times that companies wanting to work with Hearst often approached through Coles. She sits on Snapchat's board, and Cosmopolitan is the only Hearst property that features on the app's Discovery channel, which pushes its users to publishers.

Coles told The New York Times: "I love Cosmo, but I gave it everything I had. I just didn’t have another sex position in me."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More