Hearst hires Nick Brien for CEO role at iCrossing

Hearst Corporation has hired Nick Brien, the ex-McCann Worldgroup chief, for the role of chief executive officer at iCrossing, replacing president Brian Powley, who parts ways with the company after eight years.

Nick Brien: chief executive officer, iCrossing
Nick Brien: chief executive officer, iCrossing

Brien will take the role of president of Hearst Magazines Marketing Services and chief executive of its digital agency iCrossing.

In his new role, Brien will report to Steven Swartz, the president and chief executive at Hearst Corporation, and David Carey, the president at Hearst Magazines. Brien will be based in New York.

Brien served as chief executive of McCann Worldgroup from 2010 to 2012. Prior to this he was chief executive of InterpublicGroup’s Mediabrands.

In his three-decade career, Brien has held a number of other leadership positions, including chief executive of Publicis Groupe’s Arc Worldwide, chief executive of Leo Burnett, London and global president of corporate business development for Starcom MediaVest Group.

Most recently he has been working as a consultant, board advisor and early-stage investor in startups.

Hearst acquired the search marketing specialist iCrossing five years ago, as part of the magazine publisher’s plans to build its digital marketing capabilities, following a similar move made by Meredith.

Campaign US originally posted this story.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published