Hearst hires Nick Brien for CEO role at iCrossing

Hearst Corporation has hired Nick Brien, the ex-McCann Worldgroup chief, for the role of chief executive officer at iCrossing, replacing president Brian Powley, who parts ways with the company after eight years.

Nick Brien: chief executive officer, iCrossing
Nick Brien: chief executive officer, iCrossing

Brien will take the role of president of Hearst Magazines Marketing Services and chief executive of its digital agency iCrossing.

In his new role, Brien will report to Steven Swartz, the president and chief executive at Hearst Corporation, and David Carey, the president at Hearst Magazines. Brien will be based in New York.

Brien served as chief executive of McCann Worldgroup from 2010 to 2012. Prior to this he was chief executive of InterpublicGroup’s Mediabrands.

In his three-decade career, Brien has held a number of other leadership positions, including chief executive of Publicis Groupe’s Arc Worldwide, chief executive of Leo Burnett, London and global president of corporate business development for Starcom MediaVest Group.

Most recently he has been working as a consultant, board advisor and early-stage investor in startups.

Hearst acquired the search marketing specialist iCrossing five years ago, as part of the magazine publisher’s plans to build its digital marketing capabilities, following a similar move made by Meredith.

Campaign US originally posted this story.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).