Heat and Now in healthy ABC rise

The public's fascination with celebrity shows no sign of waning, with this week's magazine ABC figures expected to reveal large circulation rises for the celebrity-focused weekly titles.

IPC Media's Now magazine is said to have increased circulation from 570,279 to above 600,000 for the July-to-December 2002 period. Emap's title Heat is set to post an even bigger rise, achieving a circulation of 550,000, up from 478,924 for the first six months of 2002.

The women's monthly sector is also said to have enjoyed healthy growth, with Conde Nast's Glamour continuing its rapid circulation increase. Glamour is likely to make an increase in excess of 10 per cent on its previous ABC figure of 520,193. This will be enough to maintain its number one spot in the sector because Cosmopolitan, The National Magazine Company title, is said to have grown more slowly.

Other women's monthly magazines have had a relatively successful period.

IPC's Marie Claire and InStyle, Hachette Filipacchi's Red, Conde Nast's Vogue and BBC Magazines' Eve are all said to have posted healthy circulation increases.

Reports of a boost in the men's monthly market appear to have been premature, however. While Emap's FHM is said to have achieved a large uplift in circulation to 610,000 from 580,738, other titles have fared less well. IPC's Loaded, FHM's closest competitor, is expected to have a static or slightly reduced circulation from its previous figure of 309,041. Dennis Publishing's Maxim is likely to be down from 270,159 to 250,000. Rodale's Men's Health will post a slight circulation increase, as will Conde Nast's GQ.

The teenage sector will show remarkable growth with new titles such as BBC Magazines' It's Hot and Emap's Sneak contributing sales of close to 200,000 between them to the sector. While Sneak will have an ABC figure, Emap's other recent launch, the weekly celebrity title Closer, will not.

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