Heathrow Airport has launched a new ad campaign. revealing a new brand identity and the tagline 'making every journey better'.
The ad, by Masius and running on posters, digital and press, focuses on tender moments at airports.
One execution depicts a couple reunited after a journey, with the line ‘180 direct worldwide connections. So you can make the one that matters.’
Another shows a grandmother greeting her granddaughter with the line: ‘We’re Europe’s biggest. That’s what makes the world so small’.