Heathrow picks Havas agencies for integrated ad and CRM accounts

Heathrow Airport has picked Havas Worldwide and Havas Helia for its integrated advertising and CRM business after a competitive pitch.

Heathrow: began reviewing at the end of last year
Heathrow: began reviewing at the end of last year

The Havas agencies won the business after pitching against Adam & Eve/DDB, which pitched alongside Rapp, and M&C Saatchi which pitched alongside Lida.

Abbott Mead Vickers BBDO, Engine, Leo Burnett London, MullenLowe London, Ogilvy & Mather London and VCCP were involved earlier in the process, which was handled by Oystercatchers.

In December Campaign revealed that Heathrow had begun a review. Saatchi Masius was the incumbent on the account.

Carat has held Heathrow’s media business since 1999, having retained it in 2011.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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