Heathrow picks Havas agencies for integrated ad and CRM accounts

Heathrow Airport has picked Havas Worldwide and Havas Helia for its integrated advertising and CRM business after a competitive pitch.

Heathrow: began reviewing at the end of last year
Heathrow: began reviewing at the end of last year

The Havas agencies won the business after pitching against Adam & Eve/DDB, which pitched alongside Rapp, and M&C Saatchi which pitched alongside Lida.

Abbott Mead Vickers BBDO, Engine, Leo Burnett London, MullenLowe London, Ogilvy & Mather London and VCCP were involved earlier in the process, which was handled by Oystercatchers.

In December Campaign revealed that Heathrow had begun a review. Saatchi Masius was the incumbent on the account.

Carat has held Heathrow’s media business since 1999, having retained it in 2011.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More