Heathrow picks Havas agencies for integrated ad and CRM accounts

Heathrow Airport has picked Havas Worldwide and Havas Helia for its integrated advertising and CRM business after a competitive pitch.

Heathrow: began reviewing at the end of last year
Heathrow: began reviewing at the end of last year

The Havas agencies won the business after pitching against Adam & Eve/DDB, which pitched alongside Rapp, and M&C Saatchi which pitched alongside Lida.

Abbott Mead Vickers BBDO, Engine, Leo Burnett London, MullenLowe London, Ogilvy & Mather London and VCCP were involved earlier in the process, which was handled by Oystercatchers.

In December Campaign revealed that Heathrow had begun a review. Saatchi Masius was the incumbent on the account.

Carat has held Heathrow’s media business since 1999, having retained it in 2011.

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