Hegarty On Advertising

To mark the upcoming launch of Sir John Hegarty's new book, 'Hegarty On Advertising', we take a look at some of creative legend's best ads over the years.

Hegarty On Advertising



Levis ‘black sheep’ 1982

Haagen Daz ‘Lose Control’ 1991


Boddingtons ‘quiff’, ‘shave’ 1992


Levis ‘fall apart’ 1990


Reebok ‘leather classic,’  'natural classic,’  ‘pop classic’ 2000



Levis ‘launderette’ 1985


Levis ‘creek’ 1994


Levis 'drugstore'


Levis ‘flat eric’ / ‘ID’ 1999

Levis ‘taxi’


Levis ‘airport Russia’ 1985


Levis ‘swimmer’ 1992


Levis ‘odyssey’ 2002


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).