Heineken launches James Bond-inspired campaign

Be the first to comment

Heineken has launched a TV and digital campaign called 'Crack the Case' created by Wieden & Kennedy, which stars Berenice Marlohe, the new Bond girl from the soon-to-be released 'Skyfall'.

The interactive campaign pays homage to the James Bond franchise with a series of nods to previous films.

The work starts with Marlohe inviting the viewer onto a train that takes a voyage through a spectacular vista of snowy mountains.

A series of gruelling tests then put the viewer to the test, leading them to "crack the case".

The campaign was shot at Shepperton Studios with a number of replica James Bond film props.

The executive creative directors were Mark Bernath & Eric Quennoy of Wieden & Kennedy, the production company was MJZ, and the director of the campaign was Matthijs van Heijningen.

The soundtrack features 'Man Like That' by New Zealand music star Gin Wigmore.

'Skyfall' will be released in the UK on 26 October.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published