Heineken 'occasionally perfect billboard' by Wieden+Kennedy New York

Wieden+Kennedy New York turned an ordinary billboard in the city into a stage for a gig, as part of an ad campaign for Heineken Light.

The billboard, located on Lafayette and Great Jones, formed the backdrop for a surprise gig by the US indie rock band TV On The Radio.

People can watch out for the next event on the billboard at #OccasionallyPerfect.