Heineken 'snakeskin jacket' by Wieden + Kennedy New York

Heineken has launched a US TV ad for its Heineken Light, created by Wieden+Kennedy New York, which features a man featuring a man wearing snakeskin jacket at inappropriate times until finding just the right occasion for it - a secret snake fight.

The ad airs on US national TV and is also available on Heineken’s YouTube Channel and Facebook page. The ad was art directed by Stuart Jennings and written by Brandon Henderson. It was directed by Noam Murro through Biscuit Filmworks.