Heineken stages 'Don't let your friends down' Champions League 'prank'

Heineken has used the access it gets as a Champions League sponsor to create a short, prank-style film about ditching watching the match round your friend's house when you get a ticket to the game.

Heineken stages 'Don't let your friends down' Champions League 'prank'

‘The Dilemma’ follows Simone, an Italian fan who normally watches the football with his friends but avoids their calls after he gets given a VIP ticket to watch Roma play Real Madrid.

But he is surprised when they appear on the stadium’s big screen and talk to him over the PA to tell him to leap into a helicopter Heineken has laid on and come round and watch the game with them instead.

After the rest of the crowd starts booing him he decides to go - but there’s a surprise ending.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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