Heineken "the dilemma" by Publicis

Heineken's new prank ad is a cut above the rest thanks to an engaging performance from its unwitting star.

In the online ad, which was created by Publicis, a football super-fan is offered a VIP ticket to a Champions League match, but he must forsake his friends to attend. The fun comes from watching Simone wrestling with the decision to go to the match and then trying to hide his betrayal from his friends (who are all in on the prank).