Heinz Beanz 'Jack' by AMV BBDO

Heinz has launched a £4 million advertising campaign by Abbott Mead Vickers BBDO.

The ad claims that three tablespoons of Heinz Beanz contain one of your five-a-day.

It ends with the strapline: "For truly magic beans, it has to be Heinz." The endframe features the new-look can.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE