Heinz Beanz 'Jack' by AMV BBDO

Heinz has launched a £4 million advertising campaign by Abbott Mead Vickers BBDO.

The ad claims that three tablespoons of Heinz Beanz contain one of your five-a-day.

It ends with the strapline: "For truly magic beans, it has to be Heinz." The endframe features the new-look can.