Heinz begins talks for pounds 50m pitch for convenience foods

Heinz has called in senior executives from agencies including Leo Burnett, Bates Dorland and Euro RSCG Wnek Gosper, with a view to holding a creative pitch for its pounds 50 million global convenience meals division.

Heinz has called in senior executives from agencies including Leo

Burnett, Bates Dorland and Euro RSCG Wnek Gosper, with a view to holding

a creative pitch for its pounds 50 million global convenience meals

division.



The accounts up for grabs are expected to include baked beans, soups and

pasta. Heinz, which is based in the US, works with a wide range of

agencies in different countries across the world and is now considering

consolidating its advertising into three or four global networks.



A spokesman from Heinz said: ’As a global company, we keep things under

review across all our eight categories’, but refused to confirm or deny

the latest review, which will get under way in January.



Burnetts, which is already a Heinz roster agency, recently won the

global account for Heinz Tomato Ketchup in a battle with TBWA GGT Simons

Palmer.



Dorlands is also a roster agency but Euro RSCG has no ties with the

global food giant at present.



Euro RSCG resigned the Heinz Weight Watchers account when it won the

Haagen-Dazs business last year, citing the possibility of ’a future

conflict’.



However, the conflict has yet to materialise and the agency seems to be

in a good position to re-establish its relationship with Heinz.



Dorlands is still Heinz’s main agency in this country. It handles baked

beans, salad cream, the Weight Watchers range and puddings.



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