Heinz 'salad cream' by Abbott Mead Vickers BBDO

Heinz Salad Cream is being pitched as the magic ingredient that will bring bland food to life in a new TV ad created by Abbott Mead Vickers BBDO.

The 30-second spot opens on a grandmother who is preparing lunch for her grandchildren. After looking at the lackluster spread of food before her she decides to spruce up the offering using her trusty salad cream.