Heinz Tomato Ketchup targets pubs with promo campaign

LONDON - Heinz is offering pubs the chance to win £10,000 as part of a promotional campaign to encourage them to stock the Heinz Tomato Ketchup.

Heinz: new TV campaign
Heinz: new TV campaign

3,500 Heinz Tomato Ketchup bottles carry a gold label entitling the holder to a prize. These include Lotto tickets, entry of Merlin Entertainment venues and 10 top prizes of £10,000.

The campaign ties in with Heinz's new TV campaign featuring people using invisible bottle of the sauce while eating their food.  

Heinz said the idea behind the campaign is to show that Heinz is the best tomato ketchup. Heinz food service brand manager Jennifer Harker said: "Just because you don't see it, there's no doubting it's Heinz Tomato Ketchup."

Click here for more on promotional competitions.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More