Heinz unveils Squeeze & Stir TV spot

Be the first to comment
Heinz: rolls out 'squeeze & stir' campaign
Heinz: rolls out 'squeeze & stir' campaign

Heinz has launched a TV ad for its Squeeze & Stir instant soup range, which highlights the brand's "real soup goodness".

The TV ad by AMV BBDO airs this week for four weeks as part of a £2m investment in the Squeeze & Stir brand.

The spot features people enjoying hot mugs of soup. Instead of sipping from regular mugs, they each hold steaming vegetables with handles.

The ad will run during 'The X Factor', 'Loose Women', 'Big Brother' and 'Come Dine with Me' among other shows.

Squeeze & Stir launched in July. Heinz claims it sold 2.1 million units, worth £1.3m, in value sales in its first 13 weeks on the market.

The soup is made from a low-fat concentrated puree, which is squeezed into a cup of boiling water and stirred.

Follow John Reynolds on Twitter  @johnreynolds10

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published