Heinz 'whistle' by AMV BBDO

Heinz has launched a new £2m TV and radio advertising campaign to promote the tagline 'It has to be Heinz' in the run up to the winter soup season.

The TV ad, made by Abbott Mead Vickers BBDO features people of all ages in a wide range of settings about to take their first spoonful of Heinz Soup.

Before they swallow their mouthful, each person pauses and blows to cool the soup down and a whistling tune is heard.

The same tune continues from person to person, which Heinz believes will "bring to life the feelings of satisfaction and comfort" from a bowl of Heinz Soup. The ad aims to demonstrate Heinz soups are a ‘quick, tasty and nutritious meal’.