Helen Keable joins Posterscope as commercial and communications director

Posterscope, the Aegis Media-owned outdoor media specialist, has appointed Helen Keable to the newly created role of commercial communications director.

Helen Keable: joins Posterscope as commercial and communications director
Helen Keable: joins Posterscope as commercial and communications director

Keable was previously an investment director at Manning Gottlieb OMD, running investment across its Virgin Group and lastminute.com clients. She also headed up trading for radio and outdoor.

She officially stepped up to her new role this week and reports to Glen Wilson, managing director at Posterscope.

The company intends to bring an alternative, broader perspective to Posterscope in terms of  commercial opportunity, and also a more encompassing communication of their role in the out-of-home sector.

Keable has 15 years' experience at media agencies.

Wilson said: "We are at the beginning of a new era for the out-of-home medium. In order to deliver increased value for advertisers, as their customers' behaviour becomes more social, local and mobile, we need to be better at articulating and activating the role for out-of-home in this connected economy – to think of the medium in terms of a consumer ecosystem, rather than a collection of real estate.

"Among other things, this means having a more holistic view of the products and services we develop, the consumer insight we apply to our planning, and the commercial opportunities that we are able to develop.

"It also means telling our story, internally, to agencies, to media owners and to advertisers in a more joined up and effective way. To help us with this, Helen Keable joins as commercial and communications director."

The news follows the recent departure from Posterscope of Steve Bond, who left in February after 19 years at the company.

Follow Nick Batten on Twitter @NickBatten2


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published