Hello! creates 3D Gary Barlow cover for Jubilee edition

Hello! magazine is offering readers a closer look at this week's cover star Gary Barlow by rolling out an augmented reality app that presents a 3D image of the Take That singer and organiser of the Queen's Diamond Jubilee concert.

Hello!: publishes Gary Barlow cover in 3D
Hello!: publishes Gary Barlow cover in 3D

The app creates a "sculptural" 3D photograph of Barlow that can be viewed from any angle.

It was developed for Hello! by Digicave with Timeslice Films, which photographed Barlow with 42 Nikon DSLR cameras.

The app uses Qualcomm's augmented Reality platform, Vuforia.

Rosie Nixon, editor of Hello!, said: "This type of sculptural photography is set to revolutionise the publishing world and I am thrilled that Hello! is at the cutting-edge and leading the way.

"I hope our readers will enjoy this added bonus with Hello! this week – the opportunity to get up close with our cover star Gary Barlow, happy and glorious as if on the Buckingham Palace balcony in true 3D."

Callum Rex Reid, chief executive officer of Digicave, said: "Digicave and Timeslice Films are proud to introduce a first in media content creation.

"A milestone in mass 'televisual' experience was the coronation of the Queen. The milestone for sculptural photography is at the time of her Diamond Jubilee."

The issue featuring Barlow is out now.

Follow Nick Batten on Twitter @NickBatten2

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More