Hello! on hunt for commercial chief

Hello!’s new commercial director will be charged with developing a range of revenue channels and brand extensions, including the possibility of a TV programme to rival OK! TV.

Hello!’s new commercial director will be charged with developing a

range of revenue channels and brand extensions, including the

possibility of a TV programme to rival OK! TV.



He or she will take responsibility for all commercial activity,

including advertising sales and brand marketing but excluding copy

sales.



The commercial director role was created at Hello! following the

defection of ad sales and development director John Humphrey to dotcom

Stratum Media.



Publishing director Sally Cartwright said her search for a candidate had

been narrowed down to two and an announcement could be made in two

weeks.



In preparation for a sales offensive, newly promoted ad director Loretta

Williamson has made three appointments and is recruiting a sales

executive to complete the team.



Sarah Escott has been promoted to ad manager from account group

manager.



Sales executive Debbie Ward has been promoted to Escott’s old position

and will be responsible for key accounts. Ward is being replaced by Ruth

Porter, who was previously a senior sales executive on Emap Elan’s

women’s glossies team.



Williamson is keen to extend the relationship between Hello!’s

advertisers and readers and to build new revenue streams such as

Villeroy & Boch’s sponsorship of the cookery page.