Hello!’s new commercial director will be charged with developing a
range of revenue channels and brand extensions, including the
possibility of a TV programme to rival OK! TV.
He or she will take responsibility for all commercial activity,
including advertising sales and brand marketing but excluding copy
The commercial director role was created at Hello! following the
defection of ad sales and development director John Humphrey to dotcom
Publishing director Sally Cartwright said her search for a candidate had
been narrowed down to two and an announcement could be made in two
In preparation for a sales offensive, newly promoted ad director Loretta
Williamson has made three appointments and is recruiting a sales
executive to complete the team.
Sarah Escott has been promoted to ad manager from account group
Sales executive Debbie Ward has been promoted to Escott’s old position
and will be responsible for key accounts. Ward is being replaced by Ruth
Porter, who was previously a senior sales executive on Emap Elan’s
women’s glossies team.
Williamson is keen to extend the relationship between Hello!’s
advertisers and readers and to build new revenue streams such as
Villeroy & Boch’s sponsorship of the cookery page.