Hello! magazine has appointed an advertising sales director and
restructured its sales department as it gears up for a major revamp of
Loretta Williamson has taken the sales director’s role after a promotion
from her previous position as associate ad director. She replaces Jon
Humphrey, ad sales and development director, who has joined e-commerce
software company Stratum Media as marketing director. He will continue
to work for Hello! as a non-executive director.
The title has also created the role of commercial director, with a remit
covering ad sales as well as marketing and development.
Humphrey said Hello! had been in contact with headhunters since
mid-January with a view to recruiting a suitable candidate. He added
that it may take a few months to ’get the right person’.
Humphrey said: ’Loretta has been running the implementation side of the
sales department for some time, while I have been concentrating on the
strategy. She will have no problem taking control in her new role.’
Hello! is also preparing a major overhaul of its online offering. Staff
were tight-lipped about details of the changes, although publishing
director Sally Cartwright did say a ’radical development’ was in the
She also said the title intended to make use of ’new software that will
be particularly useful for a magazine as image-driven as Hello!’.
Humphrey pointed out that the revamp was at very early stages of
He commented that Hello! was currently debating whether the website
should be a marketing tool for the magazine and its content, or whether
it would be more focused on e-commerce.
He added that the direction of the company’s online growth was being
discussed across parent company the Hola Group, and concerned Hola! in
Spain, Oh La! in France and Hello! in the UK.