Hello! recruits head of partnerships

Hello! Magazine has recruited Hilbre Stafford from Harrods to the new role of head of partnerships, with responsibility for developing commercial tie-ups.

Hilbre Stafford: Hello! magazine's new head of partnerships
Hilbre Stafford: Hello! magazine's new head of partnerships

Stafford was a media sales manager at Harrods and will join Hello! on 29 October.

She will work closely with media and advertising agencies, client marketing and PR teams and will manage campaigns from creative brief stage through to implementation and post-campaign analysis.

The appointment comes just weeks after Hello!'s publishing director, Charlotte Stockting, announced the title’s intentions to reposition itself as a lifestyle title, far removed from the "scurrilous" celebrity-driven weeklies.

The move was described as "absurd" and "confusing" by the bosses of OK! publisher Northern & Shell and lifestyle publisher Bauer Media.

Commenting on Stafford’s appointment, Stockting said: "This newly created role of head of partnerships will allow us to enhance our creative solutions business by creating fantastic proposals for the magazine, the website, our digital offerings and applications, as well as one-off creations – project managing these partnerships from start to finish."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published